![]() But with selling you're swimming upstream (and at a disadvantage). Think of my mantra like this: When all rivers flow to you, you're producing a constant stream of opportunities. It's based on this principle: "May all my leads be inbound".See, if I call a prospect we're focused on the "who" as in.who the heck are you? But when a client calls me they've already determined the "who" and we're therefore focused on "what" I can do for them. Lovin this eat timing as my current piece over at "The Fix" centers on my biz 's not so much a creative mantra as it is regarding pulling great work to me (which I then get to be creative with in my solutions). Here's my question for you: What's your mantra? How does it inform your thinking and your actions? I 'd love to hear what's worked for you! I think I'll keep it for a while longer (of course, I could always use a "second right mantra"). So, all in all, it seems to be a good working mantra (for me, at least). ![]() And, when I'm implementing ideas, it reminds me that if one way doesn't work, a different one just might and to act accordingly.When I'm evaluating concepts, it implores me not to get stuck in the negative and to not fall in love with one particular approach.When I'm trying to be creative, it playfully advises me to put my ideas in unusual contexts to give them new meanings.When I'm looking for information, it tells me to go beyond the right answers that have worked in the past and to dig for others.I find that this strategy informs a lot of what I do. This all got me to thinking, "What's my mantra?" As I reflected on this question, I came to realize that, yes, I do have a mantra, and yes, I've been acting on it for the past thirty or more years. Walt Disney's was "dare, dream, do." I've adopted the Girsch's as mine for now. Charlie and Maria Girsch have "what if, what else, why not" as theirs. My suggestion: find a creative life mantra that will remind you to stay creative. Art of the Start” Guy Kawasaki tell a room full of would-be entrepreneurs, "Forget mission statements - they're worthless instead create a powerful mantra for yourself."Īnd several days ago, brand consultant Mike Wagner left a provocative comment on my post “ Letter from a Frustrated Taiwanese Student,” telling the student: In the past I might have called it a "motto," or a "creative strategy," but today: it's a mantra.įor example, several weeks ago, I watched “Mr. More recently, however, I've heard the term “mantra” used much more in a business context, as in that “guiding principle” which inspires you to do whatever special things you do. Not that long ago, if you were to ask me what my “mantra” was, I would have thought that you were curious about my meditation practice.
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